Release Date: November 07, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you provide more color on where paid creators went after leaving the platform due to organizer fee transitions, and what initiatives have been effective in winning them back? A: Julia Hartz, CEO, explained that many creators moved to homegrown solutions or startup competitors rather than major competitors. Eventbrite is winning them back through marketing channel activations, incentivizing returns with pricing changes, and updating them on new platform features like TikTok integration and 24/7 support. Since early September, Eventbrite has won back creators who have sold over three-quarters of a million tickets.
Q: How should we think about the impact of the free tier on paid creator growth and take rates in Q4? A: Julia Hartz noted that the marketplace transformation is showing early success, with over 13,000 creators returning. Revenue per paid ticket remains strong, and the sales team is focusing on strategic inventory. Lanny Baker, CFO, added that while organizer fees will decrease, the core ticketing take rate should remain stable, and Eventbrite ads continue to drive revenue growth.
Q: What is the status of the TikTok partnership, and are there specific event categories benefiting from it? A: Julia Hartz stated that daily impressions from TikTok have remained stable. The partnership allows creators to embed event links in TikTok posts, targeting the 21- to 35-year-old demographic. Popular categories benefiting include music, food and drink, and community events.
Q: What are the key growth drivers for Eventbrite moving forward? A: Julia Hartz highlighted the marketplace transformation, expanded free tier, successful win-back campaigns, and strong consumer reach as key growth drivers. The focus is on driving adoption of Eventbrite ads and enhancing the consumer app to improve discovery and demand.
Q: How is Eventbrite managing its financial outlook and cash flow? A: Lanny Baker mentioned that Eventbrite expects Q4 revenue between $74 million and $77 million, with a full-year adjusted EBITDA margin of approximately 10%. The company is committed to buying back up to $50 million in stock this year and has already reduced shares outstanding by about 7%.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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