对话耐克大中华区董事长兼CEO董炜:洞察中国跑者需求 将加大在华跑步业务投资

每日经济新闻
08 Nov 2024

11月5日,第七届中国国际进口博览会(以下简称进博会)在国家会展中心(上海)正式开幕。运动品牌耐克又来了。  这是耐克第五次参加进博会。进博会在2020年(第三届)首设体育用品及赛事专区,耐克在当年成为该专区的首批参展商。今年,耐克聚焦“跑步”这一主题,6大跑步新品在中国市场首发,并请来了短跑运动员“苏神”苏炳添。  在“在中国,为中国”的战略下,耐克也在为聚焦中国本土消费者需求动脑筋。11月5日...

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