如何抓住中国胃?“在东方、为东方” | 对话百事亚太区及大中华区首席集团事务官石家齐

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08 Nov 2024

当百事可乐汽水瓶被“咔嚓”一声撬开,气泡咕嘟咕嘟地翻腾而上,主角汪小姐的命运之轮也仿佛在这一瞬间被启动。这是热播年代剧《繁花》中令人印象深刻的一幕。  汪小姐手中的百事可乐,早在1981年就进入了中国市场,到了上世纪90年代,百事可乐已经在上海街头普及,成为当时的时髦标志之一。  作为首批进入中国市场的跨国企业之一,在第七届中国国际进口博览会(简称“进博会”)上,全球食品饮料巨头百事公司再次向外界...

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