Release Date: November 07, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you provide insights on the growth outlook for the "Free" brand, particularly in terms of expanded velocity or SKU counts in existing doors versus new door penetration? A: Summer Frein, Chief Revenue Officer, explained that the focus is on national distribution and scaling with new independent retailers. Chains, which account for about 67-70% of the category, take longer to penetrate. However, with existing relationships, they are in active discussions to expand distribution, especially with the introduction of 6 mg and 3 mg products in Q1 2025.
Q: Can you comment on the new ELP brand associated with Tucker Carlson and any potential partnership? A: Graham Purdy, CEO, stated that they are not ready to discuss this topic at the moment but will provide updates in the near future.
Q: What percentage of sales do you expect from the new 3 mg and 6 mg "Free" products compared to higher milligram offerings? A: Summer Frein noted that 3 mg and 6 mg products make up nearly 70% of the category. The success with 9, 12, and 15 mg has been encouraging, and early sales of 6 mg have been positive, indicating strong consumer feedback and incremental business growth.
Q: Regarding the supply chain for "Free," what are the limiting factors for growth? Is it product availability or new account acquisition? A: Graham Purdy mentioned that entering chains is a transactional process with varying planograms and cycle times. They are confident in their manufacturing capacity and are exploring U.S. manufacturing options due to potential tariff changes.
Q: How does the alternative channel compare to traditional distribution in terms of revenue opportunity? A: Summer Frein highlighted that the alternative channel (alt) is as large, if not larger, than the convenience store channel. The convergence of these channels presents significant growth opportunities, and they are focused on tackling these profitably.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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