快科技11月8日消息，洛图科技（RUNTO）线上监测数据显示，2024年第三季度，中国智能音箱线上监测市场销量为99.2万台，同比下降24.7%；销额为2.3亿元，同比下降31.6%。
尽管下降速度较第二季度有所放缓，但消费者对智能音箱的需求依然低迷，特别是中高端产品的发展受阻，导致整体价格持续走低。
品牌方面，小米市场份额达到了53.3%，同比大幅增长13.9个百分点，显示出强劲的增长势头。
天猫精灵位居第二，三季度市场份额达到22.4%，环比有所上升。
百度则由于带屏产品的大幅下滑导致市场份额下降至21.5%，同比减少10.6个百分点。
细分市场方面，屏幕音箱市场的份额继续萎缩，销量占比仅为15.1%，比去年同期下降了4.9个百分点。
这一趋势主要受到移动智慧屏和学习平板等新型设备的冲击，尤其是千元以上的中高端屏幕音箱产品销量下滑明显。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Most Discussed
No relevant data is available