消费参考丨跑步鞋能托起耐克吗?

21世纪经济报道
08 Nov 2024

耐克正把希望放到跑步鞋。  在今年进博会上,耐克聚焦“跑步”主题。譬如,该公司宣布,跑步咨询服务耐克运动研究实验室“Form”于将进驻NIKE上海淮海品牌体验店,中国也成为耐克全球第一个将这一服务带到零售店铺的市场。  此外,耐克将路跑产品简化为清晰的三大系列产品线。具体来看,由Pegasus系列为代表的回弹缓震,由Vomero系列为代表的超强缓震,由Structure系列为代表的支撑缓震。  “...

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