谁把山姆推向神坛

巨潮WAVE
06 Nov 2024

文 | 谢泽锋编辑 | 杨旭然7家中国门店,‌‌创造843亿销售额,平均每家门店16.7亿元,部分热门店面年收入甚至超过30亿元。2024年,山姆会员店极有可能拿下千亿营收规模。这让外界重新见识到了中国中产阶层强劲的消费能力。凭借聚焦月薪2万元以上的中产,为这些会员甄选优质商品,山姆在冰火洗礼的零售行业中逆势上行。山姆、Costco这种会员超市的成功关键,就在于精选商品,和精心设计的会员体系。通过...

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