多个跑步新品亮相、提升本土创新能力,耐克正在加大对跑鞋业务的投资。11月7日,第七届中国国际进口博览会(以下简称“进博会”)上,耐克大中华区董事长兼CEO、ACG品牌全球CEO董炜表示,跑步一直是耐克核心业务品类,中国跑步市场潜力巨大,耐克正在加大对跑步业务的投资。 加大跑步业务投资背后是中国跑步市场规模正在不断扩大。中国田径协会公布的数据显示,2023年中国共举办马拉松赛事699场,总参赛人次...
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