为优质品牌开设绿色通道 唯品会淘金上海进博会

大河财立方
05 Nov 2024

  【大河财立方记者陈薇】11月5日,第七届中国国际进口博览会在上海举办。唯品会第三次以参展商和采购商双重身份参会,唯品会将积极开展商务洽谈,简化平台入驻流程,关注服饰鞋包、美妆护肤、运动户外、家居家电等领域的全球优质品牌合作机会。

  唯品会在本届进博会搭设“全球好物港 VIP Harbour”展馆,展馆内根据热门潮流趋势推出服饰、鞋包、首饰、美妆等不同类型的商品陈列区,并设有互动体验区与唯品会App的“云上进博会”活动专区实时联动。

  进博会正值“双1”大促活动,唯品会在进博会上首次发布《唯品会趋势白皮书11.11报告》。报告显示,城市轻运动、时髦精致范、户外机能风等潮流趋势热度攀升,相关商品销售快速增长。

  唯品会目前在全球设立了十余间境外办公室,并有超过1000名专业买手分布于世界各地,累计合作品牌已超过46000家。唯品会相关负责人表示,今年公司继续派出庞大的买手团队,借助进博会这一国际舞台寻找潜在的品牌合作伙伴,期待有更多全球优质品牌入驻,以满足消费者日益增长的高品质、多元化消费需求。

(文章来源:大河财立方)

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