Release Date: November 04, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you elaborate on the importance of system sales versus same-store sales, and how you plan to drive margin resilience through transaction volume? A: Joey Wat, CEO: Both system sales and same-store sales are crucial for our strategy. We focus on transaction growth as a key driver, supported by our dual focus on operational efficiency and innovation. This includes projects like Fresh Eye and Red Eye, which improve margins and allow reinvestment in innovations like KCOFFEE and Pizza Hut WOW. Our strategy also involves opening new stores and accelerating franchise development to manage capital returns effectively.
Q: What is your pricing strategy for KFC and Pizza Hut in the near term, considering the competitive landscape? A: Joey Wat, CEO: For KFC, we aim for stable pricing, slightly lower than the previous quarter but higher than 2019 levels. Pizza Hut's strategy is to lower pricing to enhance mass market appeal, which has been effective since 2017. We continue to focus on making Pizza Hut more accessible while maintaining KFC's pricing stability.
Q: With the increased focus on franchising, how will this impact CapEx and future growth? A: Adrian Ding, Acting CFO: We are ready to accelerate franchising due to improved store models and franchisee quality. This will gradually increase the franchise mix for KFC to 40-50% and Pizza Hut to 20-30% over the next few years. This strategy will lower CapEx and enhance ROIC over the long term, although the near-term impact will be minimal.
Q: How do you balance cost control with maintaining product quality and safety, especially in light of recent food safety cases overseas? A: Joey Wat, CEO: Food safety is our top priority, and we have a comprehensive quality assurance system in place. We invest in digital supply chain technologies for visibility and have over 300 QA employees across China. Our focus is on maintaining high standards without compromising on cost control.
Q: Can you provide insights into the performance and potential of KCOFFEE and its impact on existing KFC stores? A: Joey Wat, CEO: KCOFFEE has shown a single-digit sales uplift and incremental profit for KFC stores. We've opened 500 KCOFFEE cafes, with plans to exceed 600 by year-end. The cross-sell from KFC to KCOFFEE is promising, and we see significant growth potential as many of our members have yet to try KCOFFEE.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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