率先完成市占率自证:瑞幸危机解除

科技说
06 Nov 2024

2022年之后,线下饮品市场可谓是风云突变,库迪为代表的新兴咖啡品牌高调杀入,行业重新打起价格战,此外茶饮市场也在资本的扶持之下变得野心勃勃,一些代表企业迅速崛起,成为消费市场的新势力。以上种种现象,都将瑞幸推在了聚光灯下,分析机构开始重新审视这家在咖啡赛道的头部企业:在高度竞争的市场格局下,瑞幸的成长性,利润均有被摊薄的风险,这也成了彼时市场对瑞幸的一大流行看法。与此同时瑞幸也采取了积极的应对...

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