The new visual identity features a double loop and a ‘to the power of’ mathematical symbol to signify the coming together of Sats and WFS.

Sats group has unveiled a branding refresh to reflect the integration of its wholly-owned subsidiary Worldwide Flight Services (WFS), 18 months after the acquisition was completed.

The new visual identity features a double loop and a ‘to the power of’ mathematical symbol to signify the coming together of Sats and WFS. Aligning the two identities celebrates the coming together of both groups, whilst embracing their strong heritage. 

This includes retaining the WFS brand name in the Americas and Europe, the Middle East, Africa and Asia (EMEAA) in acknowledgement of its long track record of operational excellence and strong customer relationships.

The new visual will be rolled out in phases over the next three years and will eventually appear on Sats’ and WFS’ uniforms, airport vehicles, and infrastructure such as warehouses and central kitchens across Sats’ group global network in over 215 stations in 27 countries.

Sats president and CEO says: “To our SATS and WFS teams around the world, our new unified visual identity signals we are one aligned organisation with a clear vision. This refresh highlights our connected network, capabilities, and the combined expertise we bring to the industry. We will strive to provide our customers with aviation solutions powered by our service excellence, agile innovation and global reach.” 

As at 11.06 am, shares in Sats are trading 1 cent higher or 0.25% up at $3.96.