11月10日,“拉夫劳伦退货率达95%成凑单神器”,登上热搜第一。 据新华日报,有消息称,来自美国的奢侈服装品牌拉夫劳伦(Ralph Lauren)在某电商平台“双11”的GMV(商品交易总额)超过16亿元,但退货率却达到了惊人的95%。 据悉,这一现象源于消费者为了满减优惠,加购了拉夫劳伦的商品,一旦优惠到手,这些商品又会以“七天无理由退款”的方式退回给商家。 据新浪科技11月11日报道,...
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