专访宝洁大中华区董事长兼CEO许敏:服务好中国消费者是不需要讨论的战略问题

每日经济新闻
10 Nov 2024

每经记者:王帆    每经编辑:魏官红宝洁大中华区董事长兼CEO许敏 图片来源:企业供图,每经制作1988年,当宝洁在中国卖出第一瓶海飞丝洗发水时,这个有着超百年历史的全球消费品巨头抱着必胜的决心,一头扎进了拥有十亿消费者的空白市场。那个年代,进口产品是“俏货”。海飞丝以去屑的卖点迅速席卷全国,在彼时对功效概念还模糊、懵懂的中国洗护市场,宝洁成为了最大的“搅局者”。第一年推出海飞丝,第二年引进了...

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