进博观察|引进拳头产品 外资汽车品牌盯上了超豪华和个性化

澎湃新闻
10 Nov 2024

在竞争激烈的中国汽车市场上,外资品牌正逐步调整自己的战略定位。  第七届进博会期间,多家外资车企携旗下拳头产品亮相。不同于往年的是,越来越多的外资车企把超豪华和个性化放到了聚光灯下,将越来越多的“拳头产品”引入了中国市场。  中国汽车市场日新月异。今年10月,中国新能源乘用车零售渗透率达到了52.9%,较去年同期又提升了15个百分点。伴随着新能源汽车的强势崛起,中国自主品牌在这一赛道掌握了更多的...

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