朴朴超市履约费用率降至18%,深圳年销预计70亿

商业观察家
08 Nov 2024

有市场人士告诉《商业观察家》,朴朴超市的履约成本费用率已降到17%-18%。当下,其与小象超市的竞争主战场——深圳市场的2024年年销预计将达到60亿元-70亿元。前置仓的履约成本主要由两大块构成:区域配送中心+前置仓。其中,前置仓端的履约成本包含:前置仓仓内分拣、骑手配送、前置仓租金、水电等。区域配送中心的履约成本则为区域仓+落地配(从区域仓配到前置仓)。成本的大头则在前置仓端,假使一家企业的...

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