Release Date: November 07, 2024
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you elaborate on the success of your targeted marketing campaigns and their impact on consumer trends? A: Christopher Tomasso, CEO, explained that the targeted marketing campaigns tested in Q3 showed promising results, particularly in improving dining room traffic. The company sees on-premise and off-premise channels as distinct, and while there might be some overlap in tactics, they are specific to each channel. The success of these initiatives is being considered for the overall plan for next year.
Q: What are your thoughts on the current softness in the AM daypart and its impact on First Watch? A: Tomasso noted that the morning meal occasion is under pressure due to the macro environment, not because of trade-down to QSR or convenience breakfast. The breakfast occasion is easily replaced at home, but First Watch continues to gain market share. The company is confident that once the consumer environment improves, they will benefit from a resurgence in breakfast and brunch dining.
Q: How are you addressing the challenges in third-party delivery traffic? A: Tomasso acknowledged that third-party delivery has been a drag on traffic, with mid-10s declines since mid-year. The company is working with partners to optimize their presence and offerings in this channel, but it remains a secondary focus compared to in-restaurant dining and direct off-premise channels.
Q: Can you discuss the impact of new restaurant openings on your financial performance? A: Tomasso highlighted that new restaurant openings are outperforming underwriting expectations by about 10%. The company is getting better at selecting sites and optimizing operations, which has led to significant increases in projected average unit volumes. This strategic focus is expected to continue driving growth.
Q: What are your plans for technology investments, particularly in marketing? A: Tomasso stated that while First Watch has made significant tech investments in operations, the focus is now shifting to consumer-facing technology, especially in marketing. The company aims to leverage data for more targeted and timely messaging to enhance demand generation efforts.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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