智通财经APP讯，奈雪的茶(02150)发布公告，随着消费者在健康管理方面的意识提升，关于健康饮食的消费需求也在持续增加。在此背景下，本集团持续推进“健康战略”，并于2024年10月10日(推出日)正式推出了现制茶饮行业首个“不加糖鲜果茶”系列，同时推出该系列首款产品“不加糖‧奈雪黑葡萄”。自推出日一个月期间，奈雪的茶门店已售出“不加糖‧奈雪黑葡萄”超过180万杯，售出“不加糖鲜果茶”系列产品超过310万杯，并带动“鲜果茶”系列产品整体销量提升，“鲜果茶”系列产品占所有饮品销量比例较去年同期增长16.4个百分点。我们相信，推进“健康战略”，以“不加糖‧奈雪黑葡萄”作为大单品重点推广，并为消费者提供更多符合健康理念的选择，将有助于集团提升在现制茶饮行业的市场份额。
“不加糖鲜果茶”系列产品的推出亦进一步提升集团的品牌影响力，截至本公告日期，本集团注册会员数量已达到1亿名。未来我们也将开展一系列会员活动，进一步构建会员价值生态链。
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