天猫双11:美妆品牌增长强劲,79个品牌破亿

美港电讯
11 Nov 2024

【天猫双11:美妆品牌增长强劲,79个品牌破亿】金十数据11月11日讯,天猫数据显示,截至11月11日零点,美妆品牌增长强劲,破亿品牌数达79个。国际大牌备受青睐,华伦天奴、伊菲丹等品牌同比增长超100%,海蓝之谜、赫莲娜、SK-II、CPB、科颜氏、汤姆福特等品牌同比增长超50%。国货品牌表现依旧亮眼,除珀莱雅稳居“榜一”外,经典国货品牌双妹实现近200%的增长,可丽金、林清轩等品牌同比增长超100%。此外,新品牌乘势而上,绽媄娅、瑷科缦对比去年同周期增速超500%,润培、珀芙研增速超100%。

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