被曝成交16亿元,退货率达95%…拉夫劳伦成双11“最惨”凑单神器?

北京商报官方账号
10 Nov 2024

全文1480字,阅读约需5分钟,帮我划重点划重点01美国奢侈品牌拉夫劳伦在“双11”期间的GMV超过16亿元,但退货率高达95%。02退货原因主要是消费者为了满减优惠而加购拉夫劳伦商品,之后以“七天无理由退款”的方式退回。03有消费者表示,自己成交后马上退掉,还有消费者用其他高单价品牌凑单。04事实上,高单价品牌被作为“双11”购物节“凑单神器”并非首次出现。05随着大促声量飞速扩大,商家、消费者...

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