1元水,巨头们的游戏

斑马消费
12 Nov 2024

全文1939字,阅读约需6分钟,帮我划重点划重点01今年以来,包装饮用水企业纷纷降价,以1元或2元以内单价出售纯净水或矿泉水产品,竞争激烈。02农夫山泉因陷入舆论危机和友商竞速,上半年包装饮用水业务增速大幅放缓,掌门人钟睒睒要求包装水部门立下军令状,誓要夺回市场。03然而,长期来看,价格战并非可持续的竞争手段,需要雄厚的家底、品牌及渠道等大筹码的加持。04除此之外,近年来包装饮用水市场新势力涌现,...

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