【三六零：已通过大模型技术提升广告主的综合转化率】金十数据11月15日讯，在今日举行的第三季度业绩会上，三六零董事长兼总经理周鸿祎谈及最近Applovin公司应用突破对360的启发时分析称，广告作为商业化变现的重要形式，公司亦在此方面进行了积极探索，通过大模型的技术提升用户的产品使用体验和广告主的综合转化率，作为已被国外同类型公司所验证并接受的商业化路径，公司会持续积极进行探索。上半年，公司相继发布了“360AI搜索”、“360AI浏览器”和“360AI办公”三大王牌AI产品，并持续进行产品迭代升级，用户体验和用户粘性持续保持超高速增长。其中，360AI搜索访问量增速全球第一，领跑国内AI搜索引擎市场，从8月份起，连续3个月蝉联“全球第一大AI原生搜索引擎”，而根据最新的Similarweb统计结果，10月单月用户访问数量接近3亿。
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