Hims & Hers cut to underperform by BoA over Amazon competition

seekingalpha
15 Nov 2024

Bet_Noire

BofA has lowered its rating of Hims & Hers (NYSE:HIMS) to underperform from buy, citing Amazon’s (AMZN) push into the hair loss and erectile dysfunction treatment markets.

“Today HIMS generates 80%+ gross margins from its core hair loss/ED markets and the substantial

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