暴增超100%!冲锋衣又火了?

21世纪经济报道
16 Nov 2024

作 者丨朱艺艺编 辑丨骆一帆秋冬季节,羽绒服仍是当之无愧的“销冠”,但随着户外运动“出圈”,“山系穿搭”走红,冲锋衣大有赶超之势,俨然成为秋冬服装圈的“顶流”单品。甚至有服装行业人士如此评价,“在与冲锋衣融合过程中,羽绒服变成冲锋衣内胆了”。根据天猫“双十一”第一阶段户外品牌销售成绩单,伯希和、猛犸象、可隆、Helly Hansen、萨洛蒙等运动户外品牌都实现了同比去年20%至100%的增长。此外...

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