B站:双11带货GMV同比增超150% 带货UP主数量同比增近80%

美港电讯
14 Nov 2024

【B站:双11带货GMV同比增超150% 带货UP主数量同比增近80%】金十数据11月14日讯,哔哩哔哩(09626.HK)副董事长兼首席运营官李旎在业绩会上透露,今年的双11期间,B站是阿里、京东,拼多多,唯品会等电商的深度合作伙伴,带货的销售额(GMV)同比增长了超过150%,带货的UP主数量同比也增长了接近80%。B站为所服务的行业带来了超过50%的新客率,其中包括3C数码,家具家装,美妆服饰,母婴等行业,成为电商或新客的重要来源。双11期间,直接带给B站的广告收入同比增长有接近50%。

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