【腾讯:《黑神话:悟空》等游戏爆火是充分发挥不同工作室优势战略的体现】金十数据11月13日讯,在Q3业绩会上谈及公司游戏业务时,腾讯首席战略官詹姆斯·米歇尔表示,《黑神话:悟空》、《无尽冬日》、《绝地求生》等游戏的火爆表明已经形成一种结构性的趋势,这得益于中国游戏工作室所拥有的庞大的本土市场和本土运营,这一市场能相对迅速地接纳诸如虚拟物品商业模式等新趋势。他表示,腾讯认为无论是在国际还是国内市场,游戏行业的稀缺资源实际上是常青游戏。一方面,推出能成为爆款的新游戏的难度越来越大;另一方面,对于那些已经成为爆款的游戏,通过持续适当投入和用心经营,不过扩大其成长为常青游戏的机会,这对于任何公司而言都比以往任何时候都更具吸引力。至于腾讯如何将这一观察结果转化为战略,战略其实就是充分发挥不同工作室的优势。
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