UOB is the first regional bank to offer special benefits to its cardholders booking Disney Adventure cruise vacations.

United Overseas Bank (UOB), on Nov 18, announced its collaboration with Disney Cruise Line. 

UOB will be the first regional bank offering its cardholders across Singapore, Malaysia, Indonesia Thailand and Vietnam special benefits when booking Disney Adventure cruise vacations via UOB’s travel partners, UOB Travel Planners, Klook, Traveloka and Trip.com, starting Dec 10.

Across the four platforms, there have been an estimate of over 100,000 queries registered from the public, expressing interest in the first season of Disney Adventure.

All UOB cardholders purchasing Disney Adventure cruise vacations via UOB’s travel partners will get limited-edition Sailors Chip ‘n Dale plushies, subject to availability and based on a first-come-first serve basis.

New and existing UOB cardholders will also stand to redeem and win prizes including limited edition plushies and even Disney Adventure cruise vacations in a series of activities celebrating this collaboration.

Jacquelyn Tan, head of group personal financial services at UOB, notes that “UOB is thrilled to team up with Disney Cruise Line on our quest to provide cardholders with unique privileges for their Disney Adventure cruise vacations in this first-of-its-kind collaboration in the region.”

“This is [a] testament to our promise of offering marvellous privileges and access to aspiring Asean consumers, to fulfil their myriad lifestyle preferences, and underpinning our strategy to drive growth in our customer base closer towards our 10 million ambition in three years,” Tan adds.

For the 9MFY2024, UOB’s card billings rose by 12% y-o-y, with growth seen across all of the bank’s pillars of dine, shop, travel and entertainment. Travel grew by 19% y-o-y while entertainment rose by 13% y-o-y, outperforming the shopping pillar, which was up by 10% y-o-y.