【券商聚焦】国信证券维持宝胜国际(03813)“优于大市”评级 料其四季度销售有望环比改善

金吾财讯
18 Nov 2024

金吾财讯 | 国信证券发研指,受国内零售环境疲弱影响,宝胜国际(03813)第三季度营收同比下滑10.8%至40.0亿元;归母净利润同比+40.0%至0.1亿元。第三季度折扣率同比维稳,毛利率同比+1.5百分点至33.5%。费用方面,公司积极争取降低租金扣点,关闭低效店铺,提升人效,第三季度销售和管理费用合计同比减少7.8%至13.7亿元,但由于收入下滑导致刚性费用占比上升,销售/管理费用率分别同比小幅增长0.5/0.6百分点至29.9%/4.3%。主要受益于毛利率改善,归母净利率同比+0.1百分点至0.2%。由于双十一大促活动较往年提前,为备战黄金销售档期,第三季度库存金额同比上升12%至55.0亿元,库存周转天数同比+7天至152天,老旧库存占比控制在8%的健康水平。该行指出,公司前三季度线上全渠道营收同比+13%,占总营收27%。通过线上赋能串联私域、公域渠道及实体网络,B2C公域渠道(天猫、京东唯品会等平台)和私域渠道(泛微店)收入同比分别增加24%和2%,抖音平台积极优化直播运作架构,整合区部级和店铺级抖音号在地化运营,实现收入翻倍增长,同比+100%。公司10月经营收益净额同比+4.7%至17.2亿元,主要受线上渠道增长推动,预计与双十一大促活动提前有关。三季度行业整体消费需求疲软,四季度以来消费趋势有所好转,该行预计公司四季度销售也有望环比改善。该行表示,展望未来,即使短期受消费力疲软影响营收增长承压,在库存健康以及折扣稳定的基础上,盈利能力有望持续改善。基于短期零售环境压力仍然较大,该行小幅下调盈利预测,预计2024~2026年净利润为4.9/6.2/7.6(前值为5.3/6.6/8.1亿元),同比-1%/+27%/+23%;下调目标价至0.59~0.69港元(前值为0.65~0.76港元),对应2024年6-7xPE,维持“优于大市”评级。

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