红星美凯龙进军汽车行业 家居巨头玩转新渠道、新生态

21世纪经济报道
19 Nov 2024

11月14日,在南财集团21世纪经济报道主办的2024年新汽车年度盛典上,家居龙头企业红星美凯龙作为跨界玩家,首次踏足汽车行业盛会,并带来创新渠道发布。  去年7月,红星美凯龙开启了与建发汽车的合作,今年9月27日,红星美凯龙和建发汽车联手打造的“π空间”首店在成都佳灵商场正式开业。其融合了家居家装家电“3+星生态”、智能出行体验和文创艺术生活三大元素于一体,既是一个生活空间、艺术空间,更是一个...

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