顺丰同城“双十一” 美妆饮品商超多品类单量同比翻倍
2024年“双十一”大促落下帷幕，全网销售总额达14418亿元，当日快递量达7.01亿件，创历年新高。各平台纷纷将竞争焦点从价格战更多转向服务升级，政府补贴首次叠加平台优惠，平台间罕见“拆墙”，支付、物流等方面互联互通，进一步购物体验。
大促期间，即时零售各品类、场景、时段渗透率也不断攀升。传统电商、新电商、生鲜电商、连锁门店纷纷向全平台全品类半日达、小时达、分钟达靠拢。
近日，据国内规模最大的第三方即配平台顺丰同城数据，“双十一”期间其全品类日均配送单量同比增长43%，其中美妆、商超便利、饮品等单量均同比增超100%。此外，顺丰同城助阵传统快递网络提速的“最后一公里”业务单量同样达成新高，其中收件场景日均单量同比增长160%。即时物流成为各路玩家升级服务、拓宽销售渠道、留存消费者的关键支撑。
“双十一”期间，顺丰同城以即时配送作为支撑，各参与主体拥抱即时零售新业态获得增量，传统物流实现“最后一公里”提速增质，为消费者营造了高效便捷的消费体验。即时物流作为新型消费体系的重要组成部分，伴随其渗透率持续提升，品类场景不断丰富，有望在未来大促节点呈现出更多可能性。
（文章来源：证券日报）
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.
Most Discussed
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10