今年运动赛事扎堆,啤酒却卖不动了

消费者报道
19 Nov 2024

全文2154字,阅读约需7分钟,帮我划重点划重点01尽管今年体育赛事扎堆,如欧洲杯和巴黎奥运会,但啤酒企业的销量并未出现显著增长,甚至部分企业出现下滑。02前三季度,百威亚太和青岛啤酒的啤酒销量分别同比下降8.1%和6.98%,营业收入也相应下降。03然而,区域酒企如珠江啤酒受益于高端化策略,依然保持了增长,前三季度实现营业收入同比增长7.37%。04另一方面,消费者对高端啤酒的热情逐渐减退,平价...

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