四环医药“亮底牌” 欲通过医美机构网络销售减肥药

经济参考网
23 Nov 2024

当其他研发进度居前的医药公司对其减肥药的市场策略讳莫如深时,四环医药(00460.HK)却提前“亮底牌”——将旗下子公司的减肥药相关权益授权给另一子公司。11月21日,四环医药自愿发布的公告显示,公司将借助旗下超过5900家医疗美容机构网络来销售减肥药。对此,11月23日,北京一位长期关注减肥药赛道的资深医药人士告诉《经济参考报》记者,C端销售将是众多减肥药面临的现实难题,四环医药在销售渠道上优势...

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