BOSS直聘-W从平台竞争视角看BOSS直聘的突围

中泰证券
21 Nov 2024

核心观点:商业模式存在局限:集中度有限、产业链介入较薄,导致在线招聘行业较难诞生巨头。受益于媒介变革与平台设计重构,BOSS直聘实现了对前人的超越,在竞争优势与利基市场的保护下具备了较为明显的护城河。考虑账面大额现金与未来利润的潜力,当下估值具备安全边际,股东回报改善将是影响投资收益率的重要变量。首次覆盖,给予“买入”评级。我们预计公司2024-2026年收入分别为73.6/88.7/104.3...

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