Investors with an interest in Insurance - Multi line stocks have likely encountered both Zurich Insurance Group Ltd. (ZURVY) and Goosehead Insurance (GSHD). But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The Zacks Rank favors stocks with strong earnings estimate revision trends, and our Style Scores highlight companies with specific traits.

Zurich Insurance Group Ltd. and Goosehead Insurance are sporting Zacks Ranks of #1 (Strong Buy) and #3 (Hold), respectively, right now. Investors should feel comfortable knowing that ZURVY likely has seen a stronger improvement to its earnings outlook than GSHD has recently. But this is only part of the picture for value investors.

Value investors also tend to look at a number of traditional, tried-and-true figures to help them find stocks that they believe are undervalued at their current share price levels.

Our Value category highlights undervalued companies by looking at a variety of key metrics, including the popular P/E ratio, as well as the P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that have been used by value investors for years.

ZURVY currently has a forward P/E ratio of 7.78, while GSHD has a forward P/E of 76.05. We also note that ZURVY has a PEG ratio of 0.48. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. GSHD currently has a PEG ratio of 2.46.

Another notable valuation metric for ZURVY is its P/B ratio of 3.45. The P/B ratio pits a stock's market value against its book value, which is defined as total assets minus total liabilities. For comparison, GSHD has a P/B of 2,019.57.

These metrics, and several others, help ZURVY earn a Value grade of B, while GSHD has been given a Value grade of F.

ZURVY is currently sporting an improving earnings outlook, which makes it stick out in our Zacks Rank model. And, based on the above valuation metrics, we feel that ZURVY is likely the superior value option right now.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

Zurich Insurance Group Ltd. (ZURVY) : Free Stock Analysis Report

Goosehead Insurance (GSHD) : Free Stock Analysis Report

To read this article on Zacks.com click here.

Zacks Investment Research