36氪出海·洞察|海外品牌建设,如何实现从0到1的跨越?

36氪出海
22 Nov 2024

全文2471字,阅读约需8分钟,帮我划重点划重点01在全球化背景下,中国企业如何将品牌成功推向国际市场,实现从0到1的跨越成为重要议题。02企业要扎根当地并加深影响力,需重视品牌形象的提升、品牌价值的传递以及品牌全球化与本土化的结合。03为此,Renata Branding Group和XREAL的嘉宾分享了他们在国际化与本地化品牌建设中的深刻见解,为出海企业提供了宝贵参考。04其中,鲜明的品牌...

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