本文来自微信公众号:极海品牌监测,作者:王龙,题图来自:视觉中国一直慢吞吞的汉堡王一度支楞起来了!2023年全国新开门店近400家,在营门店增长近30%,是汉堡王近几年来拓店最快的一年。是什么支撑了汉堡王门店的快速增长呢?企业能力?品牌建设?还是爆品研发?事后从局外人的视角看,这些可能都不是答案。脱离支撑的快速扩张并不是没有代价的。极海品牌监测的数据显示,2024年汉堡王的关店数量激增,并出现...
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