AGI(AI生成内容)在近年来大火,文案、音乐、视频、动画都有各自的AI生成器,但大众普遍还把AGI当成点缀,或是独立开发者的效率工具,还没人敢把所有内容交给AI。
而在近期,一个世界知名公司,也是曾诞生出无数经典广告,产品深入人心的可口可乐,决定尝试一把全AI广告,结果却被网友喷惨了。
圣诞节广告拍成了《仲夏夜惊魂》|图源:Coca-Cola
一、无聊又惊悚的圣诞广告
11月19日,可口可乐发布了首支全AI生成圣诞广告《假日魔法来了》,广告由Real Magic AI生成,时长三十秒,内容致敬了可口可乐1995年经典的《Holiday is coming》广告,但所有的画面和人物都是由AI生成的。
看似是行业创举,但结果是,这条广告在社交媒体被骂惨了。
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