智通财经获悉，11月21日，宝尊电商(BZUN.US, 09991.HK)公布了截至2024年9月30日的2024年第三季度财报。财报显示，宝尊2024年第三季度净收入21亿元，同比增长13%。本季度，宝尊品牌管理业务净收入3.3亿元，同比增长10%。GAP中国新开店铺24家，宝尊品牌管理门店数量达到146家。
自2023年2月份收购GAP中国业务以来，宝尊持续推动GAP品牌的本地化转型。目前GAP转型已迈入中场期，一系列植根中国策略得到逐步推进。GAP中国三季度在产品上做了进一步的细分，通过渠道专供产品推动线上销售的强劲增长。特别在抖音渠道上，GAP品牌参与抖音高光秀场活动，发布全新秋季产品，推动当季抖音渠道在其线上销售占比超过40%。
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