11月22日消息,爱奇艺发布了2024年三季度财报,营收72亿元,同比下降10%。第三季度会员服务收入为44亿元(6.221亿美元),同比下降13%
成本方面,三季度爱奇艺总成本56亿元,同比下降3%,其中内容成本40亿元,当季销售及管理费用、研发费用分别为9.1亿元和4.5亿元。
按照专业人士的说法,爱奇艺营收下滑,用户付费意愿降低是个问题,比如内容同质化严重,会员能看的其他视频网站也基本能看。
不过更重要的还是,会员服务质量越来越差,比如之前有用户表示自己的爱奇艺电视端会员过期后打算充值连续包年VIP。其在充值界面发现,首次充值148元到期续费238元的连续包年VIP竟不能跳广告。
该网友表示非常气愤,都包年VIP了居然还是要看广告。
更离谱的是,爱奇艺之前还表示,没义务免费提供高清投屏,这样的服务质量,也难怪有很多网友直言,视频平台在会员上的变动越来越快,其主旨只有一个,那就是让大家花更多的钱,而得到的体验不增反降。
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