1300 ET - Bath & Body Works sees other lines of business growing into its core mix in 2025 and beyond. The retailer of fragrances and other home goods says its adjacent categories of men's hair, lip and laundry continue to perform well and represent about 10% of its business. It views these growing categories as a way to diversify its product lineup and apply its fragrance knowledge to large addressable markets. CEO Gina Boswell says men's is the largest adjacency and sees significant opportunity as awareness increases, according to a transcript provided by AlphaSense. She adds that the lip line will launch products including gloss and lipstick that will continue to resonate with younger customers. (denny.jacob@wsj.com; @pennedbyden)
(END) Dow Jones Newswires
November 25, 2024 13:01 ET (18:01 GMT)
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