从佳明公司的曲折成长中可以发现,体验式消费正方兴未艾,如果企业做好消费者体验,不仅洞悉消费者的真实需求,还有过硬的技术解决消费者的诉求,同时具备垂直整合供应链的能力保证品质,满足这几点的新消费品牌将更有希望成为国内消费市场未来的新成长股。本刊特约 明辉/文佳明(Garmin)公司是一家在专业热爱户外活动的人群中具有很高知名度的公司,成立于1989年,2000年底IPO上市,由于公司总部在瑞士,在...
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