市场、投资冷热不均 进口威士忌在华AB面

酒业财经派
26 Nov 2024

与国际烈酒品牌在华建厂热情未减不同的是,进口威士忌市场终端动销却略有回调。11月26日,小编走访北京部分终端市场发现,目前包括保乐力加、帝亚吉欧以及爱丁顿等进口威士忌品牌旗下核心威士忌产品在北京部分烟酒店与商超货架上均有陈列,但整体动销略有回调。与此同时,从数据层面来看,1—9月威士忌进口金额减少28.5%、进口量下降20%也侧面印证着国内进口威士忌赛道似乎偶遇寒流。尽管终端市场与进出口数据略有...

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