掉进“异物门”,谁还会搞旺仔牛奶?

斑马消费
28 Nov 2024

旺仔牛奶越是难卖,越要维护好品牌的形象。在上周“异物门”爆发后,旺旺各个层面第一时间澄清,蔡家二公子、三公子频频发文力挺。无论是公司,还是蔡家人,都希望继续“旺”下去。旺仔牛奶在大陆市场问世已近30年,抢先吃到了奶制品供应短缺的市场红利。随着中国乳制品行业发展,常温、低温乳制品强势突进,即便是贵为复原乳霸主的旺仔牛奶,遭遇挤压也是在所难免。80后、90后都长大了,这罐旺仔牛奶还是老样子。诡异“异物...

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