中金发表报告称，称考虑到敏华(01999.HK) 内销承压，分别下调公司今明两个财年归属母公司净利润13%及18%至24.22及26.97亿元，下调目标价22%至7元，维持“跑赢行业”评级。
中金称，敏华上半财年海外市场快速增长，但内销承压。公司计划在下半财年新增逾 200间店面，在以旧换新等政策影响下，通过增加床垫及沙发连带率销售，针对不同市场补齐材料、系列产品。中金认为，上述做法将有望带动销售及业绩回暖。
至于外销方面，中金认为敏华后续将随着产品结构优化调整，有望带动客单价及盈利水平提升，而欧洲市场有望通过扩大合作零售商、科技产品开发和扩大库存覆盖范围保持双位数增长趋势。(mn/k)(港股报价延迟最少十五分钟。沽空资料截至 2024-11-22 16:25。)
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