国内战况升级,叮咚买菜走向中东市场

财富中文网
24 Nov 2024

图片来源:视觉中国从上一轮中国生鲜大战中幸存的叮咚买菜,近期传出出海消息。11月13日,市场消息称,叮咚买菜已正式启动出海,首站选定中东沙特。据内部人士透露,叮咚买菜的出海模式主要是面向当地客户销售预制菜,同时也经营生鲜、百货等品类。出海第一步由公司首席运营官丁懿带队,未来预计将在当地落地前置仓。目前已有大批人员到位中东。叮咚买菜正在招聘本地化团队,包括海外政府关系经理、阿拉伯语翻译、农产品出口等...

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