波司登一路高端化,打工人却买不动了

氢消费
29 Nov 2024

撰文|H.H编辑|杨勇来源 | 氢消费出品ID | HQingXiaoFei随着气温的持续走低,最近微博热搜上有关羽绒服太贵的话题开始频繁出现,如“羽绒服贵不动”“月薪2万买不起”等。作为国产羽绒服品牌龙头,波司登自然也被消费者频繁提起。事实上作为大众品牌,从最开始的三位数定价到现在,波司登的羽绒服均价已经一路飙升至2000元左右,大有对标加拿大鹅等国际大牌的势头。不可否认,涨价有着新国标和原材料...

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