马拉松狂热背后的“买脚”生意:穿品牌装备参赛可拿千元报酬,“破3”选手被抢破头

时代财经
30 Nov 2024

全文4038字,阅读约需12分钟,帮我划重点划重点01马拉松运动热潮中,运动品牌通过为跑者提供参赛名额、现金奖励和装备赞助等方式,吸引选手穿着品牌跑鞋和服饰参赛。02中国田径协会数据显示,2023年国内共举办马拉松赛事699场,总参赛人次达到605.19万,较2011年增加显著。03除了大众选手,赛时成绩“破三”的精英选手也是品牌们青睐的押注标的,以提高在马拉松赛事中的影响力。04然而,运动品牌在...

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