华润万象生活:片区统筹、多元融合 打造“深圳大运”模式

中金公司
01 Dec 2024

公司近况我们于近期参与华润万象生活与华润置地联合举办的深圳调研活动,拜访深圳住宅、商业、城市服务等多个项目。其中深圳大运中心具备“文体+商业+休闲”多功能空间呈现,我们对“大运模式”进行简要梳理。评论项目发挥“代建-文体运营-商业运营”全链条优势与片区统筹能力。深圳龙岗大运中心为2011 年大运会举办主场馆,但后续由于区位远离市中心、相关配套不足、维护成本较高等为政府带来一定压力;此背景下,...

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