《更新书堂》·第511篇内容来源 | 本文摘编自机械工业出版社书籍《体验经济》 约瑟夫·派恩,詹姆斯·吉尔摩 著责编 | 柒 排版 | 拾零第 8712 篇深度好文:7535 字 | 19 分钟阅读“体验经济”的概念,来源于美国学者约瑟夫·派恩和詹姆斯·吉尔摩合著的《体验经济》。这本体验经济学派奠基之作,在1999年就指出“产品和服务已经远远不够”。体验经济不同于单纯的服务,它强调顾客的感受性...
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