瑞银:重申普拉“买入”评级 目标价升至77港元

新浪港股
04 Dec 2024

  瑞银发布研究报告称,重申普拉达(01913)“买入”评级,目标价由原先74港元升至77港元。

  该行表示,普拉达强劲的增长动力主要来自于其产品创新与品牌魅力,相信集团今年底将成为增长最快的上市奢侈品品牌,预测全年内生销售增幅可达16%,对比行业预料为同比持平。这导致市场对公司盈测出现今年以来最大幅度向上调整。

  报告中称,市场目前预测普拉达今明两年每股盈利将增长7%及13%,假设明年行业充满不确定性,普拉达销量增幅或轻微只有约1%,但瑞银仍预期该集团会从产品定价及组合调整上着手,使其成为行业表现最佳的品牌,认为2025年是将普拉达增长提升到更高层次的一年,预期基本面有被重估的潜力。

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